To make the most out of your physical retail store, you need people in your store. While getting people to an offline shop is not easy, knowing the things that impact their footfall is crucial.




Furthermore, even after using people counting technology in your store, it is vital to consider the factors that directly affect foot traffic. Look at the below points to know the traffic factors and how you can prepare for the same.

Weather


If your business depends on the physical presence of people, the weather is the first consideration to keep in mind. If you are located in an area that often gets affected by bad weather, it will decrease the number of people visiting your store. For example, if it is snow time in your business location, you will notice a certain percentage of reduction in footfall.


While not all business categories will get affected by weather conditions, some will not perform better than others.

Location


Another consideration is your business location. While most people are going online shopping these days, some still find a brick-and-mortar store helpful. After all, if you want to attract this group of people, make sure you are located in such an area that is easily accessible to all. To ensure foot traffic, investing in people counting technology will work.


Economy


Whether it is an online or offline store, all have to face economic ups and downs. If a recession happens in your area, you can do certain things, such as reducing expenses to make yourself profitable. In the same way, if you are getting a push through economic changes, you can adjust things accordingly in your business.

Business Types


Some types of businesses receive a lot of foot traffic using people-counting technology. These businesses are what offer products and services not readily available online. For example, Walmart, McDonald's, and Subway. Such companies have something unique that is not easily replaceable by others, so they receive the most foot traffic.

Seasonality 


Some businesses are seasonal, which means that they have high foot traffic in a particular season for a specific product or service. After all, the golden time for most businesses is mid-November through December or the holiday season. This is the time when people buy things for themselves and others too. They spend more as they get offers and discounts.

Marketing Efforts 


When it comes to marketing a business, many marketing ideas come to your mind. But out of all, the most effective and engaging events are store-based events that connect people from local communities.


If we talk about store-based events, it can be anything from a seminar to a workshop and any kind of event that brings people to your store. While showing things on social media has its own advantages, you experience a whole different thing when you connect with people physically.


In-person visits make people aware of the ground reality that builds trust and drives more people to your facility.

Final Word


These are some factors that most offline businesses need to keep in mind. In addition, the store's marketing tactics and look and feel also matter significantly in the overall business. 


Moreover, call Trax Sales to get people counting technology and implement it in your store to measure foot traffic. We offer a complete business solution for different kinds of physical businesses like retail stores. Our systems are equipped with live traffic analytics, visual proof, staff performance analysis, and conversation performance. 


The system offers 100% accurate customer count with live monitoring and alerts. Whether it is about short-term or long-term foot traffic, our traffic counter will always help you.