Physical businesses use people counter sensors to determine when it is busy and its general conversion rate. After all, people counters are used by shopping centers, malls, and other commercial property owners to determine how desirable they are for customers.


Further, different business establishments use people counters to gather accurate customer information and traffic patterns. Below are the reasons for using people counter sensors. Keep reading to learn more. 

What Is Foot Traffic?


Several businesses use the metric of foot traffic to measure the number of customers that enter a specific area. Retailers use it to estimate the number of potential customers who visit their business during a particular period of time.


Commercial owners set retail revenue based on foot traffic, particularly those in shopping malls. Pricing for retail space can be increased if more customers visit the area.


They can observe their peak times thanks to it. Furthermore, they can understand their conversion rate and missed sales chances. A product may take up valuable shelf space if it doesn't sell well at busy times. To determine how other events affect visitor numbers, a store can compare its business traffic to those other activities.

How Do People Counter Sensors Work?

A people counter sensor is a device that counts the number of people entering or leaving a place through a particular entrance.


The technology can range from straightforward approaches utilizing light beams to more sophisticated sensors utilizing stereo cameras, time-of-flight sensors, or thermal photography.


Using a people counter sensor, you can use software to get your foot traffic data. By Comparing foot traffic during a promotion or a time of year to regular times, the software can divide your foot traffic into specific periods.

Reasons You Need People Counter Sensor For Your Business

  • Conversion Rates


The number of transactions divided by the total number of customers who enter a store is known as the conversion rate.


Knowing your conversion rate rather than just looking at your raw sales statistics will help you determine how many sales opportunities you have. A 1% increase in conversions can significantly impact your bottom line. Understanding how your marketing, retail space, signage, and other elements affect your conversion rates is the only way to improve.

  • Customer Acquisition Cost 


Knowing your traffic and conversion rate makes it possible to comprehend your customer acquisition cost. The amount of business you receive is influenced by all marketing efforts you make, whether on or off the premises. Then, who converts is determined by in-store marketing, product choice, and layout. Your CAC is the sum of all marketing expenses divided by the volume of new consumers.

Conclusion


TraxSales provides people counter sensors for physical businesses. Our most advanced technology for counting people provides real-time monitoring . We will provide installation and train you to interpret the findings of your foot traffic data analysis. Learn more by visiting our website.