Getting customers into the store is one of the problems facing small to medium-sized business owners in the retail industry. You need to draw customers in, keep them coming back, and motivate them to tell their friends about your wonderful shopping experiences if you want to boost sales. You can work toward these targets and evaluate your progress using tools like retail store counters. Stay here to learn more.



  1. Understand Your Business


Think about the qualities that set you apart from your competitors. Create a statement formally stating your unique value proposition (UVP) and distribute it to your management team and staff. Do an honest evaluation of your strengths and the areas where you may improve by looking at your procedures (such as operating hours, staffing, products, and marketing) as they relate to your UVP. 


You can better understand how to deliver excellent customer experiences by considering these issues from your consumers' viewpoint.

  1. Know Your Target Audience


Connecting to "the general people" is ineffective and imprecise. Make a thorough profile of your average consumer to develop marketing messages that resonate with those groups. Create and maintain a database of client data that includes details like addresses, order histories, and loyalty points. 


You can use this information to create customized email invitations to draw customers. In order to create your customer profile, foot traffic statistics from your retail store counters will give you information about the busiest times for regular customers and the parts of the store that attract the most attention.

  1. Set Yourself Apart with Outstanding Service


Excellent service is one thing that will always draw clients. You can provide excellent experiences with the help of retail store counters. For instance, using the information on foot traffic, you may ensure enough staffing is available during the peak hours of the day, week, month, or year to prevent long checkout queues. 


Also, you can determine which areas of the business are most frequently visited so you can properly staff those areas with employees who can answer customers' questions or offer upselling opportunities. Customer loyalty can be influenced by providing informed, attentive, and excellent service.

  1. Keep in Contact


Customers expect to interact with businesses in-person and online via social media, texts, and emails in the current retail environment. Ensure that your plan for engaging customers includes appealing across all platforms. Provide coupons or details about upcoming sales or other in-store activities like new product demonstrations in emails and texts to thank repeat customers. 


Social media has a lot of power; never undervalue it. Communicate with clients who contact you or make social media mention of you.

  1. Offer Promotions


Offering deals both in-store and online is a frequent tactic to draw customers. This  could consist of coupons that individuals can share with others in order to gain incentives, in addition to special offers like "buy one, get one free." Check your retail store counters to see if foot traffic improves before, during, and after the promotional period to determine the success of an in-store campaign.

  1. Measure Mall Traffic


In order to measure the success of your activities, it's crucial to set up a people counting solution before beginning these traffic-boosting techniques. Place retail store counters in parking lots, entrances to such venues, and other strategic locations to track where your visitors are going. The data gathered over time will help you better understand effective mall traffic trends and areas that require improvement.

Understanding Shopper Counting Can Improve Customer Experience 


Increase Staffing During Peak Times:  When you understand shopper counts, it's simple to anticipate these peak periods and arrange them more effectively. You can identify the busiest times of the day and week when you might need to schedule additional staff members once you have set retail store counters.


Create Timed Promotions for Peak Visitor Times: Also, you'll be able to determine the seasons, weeks, months, and days of the week when your promotions will be most effective. Plan your marketing using the information from your retail counting.

Conclusion


Retail store counters assist in monitoring almost all areas of your retail store. You can improve, accelerate, and enhance the customer experience at your business by using the insights you collect.


Contact TraxSales to inquire about our services and how we can measure your shopping mall traffic for a brighter and more successful future.